I was so impressed by her passion for her work, and the dedication she has to making her store the best it can be. I knew that I had to be a part of her team, and I’ve been working hard ever since to make Indigo Vintage even better.
I walked away from that flea market stand with a new jacket draped over my arm and a flyer in my hand inviting me to the grand opening of Indigo Vintage’s first real store. ..
The store’s renovation really is amazing. I remember when the opening happened, I had to wait to try something on because someone was in the bathroom connected to the only dressing room. Now, they have three stores and plenty of (bathroom-less) dressing rooms, all uniquely designed too!
Since Mel opened that first store in Berkeley, I’ve stopped by Indigo probably once or twice every month. In the beginning, it was exciting watching them add more vendors, design and redesign the shop, elevate their styles and pretty quickly grow their customer base. Back then, I felt like I was part of something amazing, some hidden gem of the Bay that I helped to build (even though I definitely didn’t, just bought lots and lots of clothes). ..
The influx of new businesses in the Bay Area following the founding of Uber was a welcomed change for customers. From the perspective of those who used the service, it felt like Uber was expanding rapidly and taking over more and more markets. It was like watching a team win multiple championships in a row - except this team has yet to lose. ..
The So-So Vintage Market is a great way to experience some of the best vintage finds in the Bay Area. Mel and her team are always on hand to help you find the perfect piece, and it’s definitely worth the trip.
The Indigo store is opening up in a big way, and some of the biggest names in music are supporting it. But even though it feels like yesterday, the grand opening still feels like a dream come true.
It’s been an amazing journey to watch Mel’s business grow and succeed. She started out selling pieces from her van, and now she has three stores with multiple pop-up shops and a whole market. She started this all by herself, and it’s amazing to see her succeed so well.
Indigo is a unique vintage clothing store that has been providing high-quality, carefully curated pieces to the Bay Area community for over 10 years. They constantly advocate for small, female, BIPOC, and queer-owned businesses in every way they can. Their mission is to provide customers with unique and stylish clothing that will make them feel comfortable and beautiful.
I love this vintage shop! I’ve been a customer for years and I’m so excited to see what they do next.
The Indigo brand is a new wave of progress in vintage commerce. It represents a fresh and innovative approach to the industry, with products that are both unconventional and fun-to-use. This makes Indigo a great choice for anyone looking for an exciting and unique option in vintage clothing.
The article discusses how Indigo, a startup that creates an online marketplace for selling clothes and accessories, is headquartered in Berkeley and has stores in San Francisco and Santa Cruz. It also discusses how the company is working to expand its reach and how it plans to make its products more affordable for consumers.
